Viewership for the 2017 Daytona 500 was up five percent over 2016 according to FOX Sports.
NASCAR’s TV partner claims that between FOX, FOX Sports Go and FOX Desportes, the networks’ average audience was 12 million viewers. Throughout the broadcast window, FOX estimated 23.3million viewers checked out the event including nearly 12million visitors on FOX.
The peak time over the five-hour broadcast was between 6:15 and 6:30 PM ET when FOX attracted more than 14 million viewers.
FOX reported the following gains:
The household rating for men ages 18-34 were up 10-percent over last year. The 2.2 share tied a four-year high. Adult in the 18-34 category rose 13-percent with a 1.8 share, which tied a four-year high.
The household rating for men ages 18-49 was up nine-percent with a 3.7 share. Adults in the same category rose four-percent.
The household rating for men ages 25-54 was up four-percent with a 5.2 share. There was a three-percent gain in rating for Adults 25-54.
FOX predicts the Daytona 500 will the highest viewed sporting event of the weekend and earn the best rating since the networks broadcast of the Super Bowl on Feb. 5. Greensboro N.C. had the largest market share — 17.5, followed by Greenville, S.C. (16.5), Indianapolis (14.4), Knoxville, Tenn. (12.7) and Jacksonville, Fla. (12.4). The Austin, Texas market saw the greatest growth — 111-percent over last season.