Teyana Taylor Serves Up '80s Workout Video Vixen in Reebok's New Ad Campaign


If I had to make a list of celebrities who had the best 2016 ever, Teyana Taylor would be at the top. In addition to marrying Iman Shumpert (with whom she’d have baby Iman Tayla Shumpert Jr., aka Junie), the 25-year-old triple threat racked up a host of new fans and followers as a result of her starring in the epic music video for Kanye West’s “Fade.” So where does one go from there? If you’re Taylor, you land a campaign for a shoe brand that you’ve been wearing since you were four years old.

Courtesy of Reebok

Advertisement – Continue Reading Below

Today, Reebok announces Taylor as an official brand ambassador and the newest member of the family, joining the likes of Future, Gigi Hadid, and Kendrick Lamar. The Harlem native is the face of the re-release of the Reebok Classic Freestyle Hi (or as she calls them, the 54-11s), the first fitness sneaker that was specifically designed for women. Last month I visited Taylor on the set of her Reebok ad campaign, where we chatted about her lifelong love of Reebok, around-the-way-girl style, and why having a baby was the best risk she ever could have taken.

Courtesy of Reebok

Your mom just showed me a photo of you when you were four and you were wearing Reeboks. That’s so cute!

Hold on, before we start, I just want to say, thank you, because you guys definitely held me down at ELLE, so let’s start off with that. But yes, when I was four years old I thought I was too cool for school. I had on my biker jacket, black turtleneck, black Ray-Bans, black leggings, black 54-11s. It’s crazy to be in this position now. I almost wish I could redo that picture, but I’m not willing to put bubbles in my hair. It’s crazy. It’s like a dream come true because you would never think it would be possible. I’m four years old [in that picture]. I didn’t know if I had a dream or not. I didn’t know what I wanted to be. To go back and look at that picture and now see what I’m doing with Reebok is like a dream come true. Super dope.

Courtesy of Reebok

Advertisement – Continue Reading Below

Did you wear Reeboks in middle school too?

I did. I had every color. I had the lime green ones. When I got my first silver bubble coat I wore it with my white 54-11s. My mom kept me laced in every single color. Even when I first got signed, Reebok was sending me sneakers, I had the metallic ones, I had every single flavor. I still do. It’s one thing for people to send you stuff, but to actually be a part of a brand that you look up to, and a legendary one at that, is super dope. Especially with what I represent. Everybody knows that I’m in love with the ’80s and ’90s—even as far back as when I did My Super Sweet 16!

This whole shoot concept seems very you.

And that’s what I love about it. That means that people listened. They kind of already had a plan, but you know I had to come spice it up a little bit [laughs]. Gotta put my little hot sauce on it.

When you wear yours do you go straight ’90s or do you try to swag it up a little bit for current day?

Well you know I ain’t gonna half ass it. I feel like the ’90s could never get played out. To be an around-the-way girl just makes me feel so pretty. You get to be girly with the tight pants and then still have that tomboy swag with the big jackets and the sneakers. 54-11s are the perfect example of a tomboy sneaker, yet still feminine. I like, personally, feeling like an around-the-way girl. So I’m excited about that.