After Frozen became an instant classic and a massive popular success in 2013, Disney prepared a special sing-along version for theatrical release in January 2014. That too proved to be a big success, luring parents and their children back to theaters to see the movie and experience the joy of singing along to the songs they already loved, in the company of many other delighted, enthusiastic children.
Frozen sing-along screenings have become an annual tradition at some theaters. Disney first began releasing sing-along versions on home video in 1986. Special sing-along screenings of The Sound of Music date back to 1999; a sing-along edition of Mamma Mia! opened in theaters in 2008 and sing-along screenings of other musicals have followed.
With the musically inclined Moana recently proving to be wildly popular, Disney is now aiming to give parents and their children the opportunity to experience a sing-along version in theaters, complete with on-screen lyrics. It will open at the El Capitan Theatre in Hollywood on January 20, according to THR, followed by a national rollout on January 27.
The movie has earned more than $450 million worldwide and is still playing in theaters. Releasing a sing-along version is certainly a good way to encourage more repeat viewings and the novelty may also entice first-time viewers to check it out and rediscover the pleasures of seeing movies on a big screen.