After five years as artistic director of Hugo Boss’ womenswear division, Jason Wu is leaving the company. The news broke on Tuesday, the same day as the Boss Womenswear Gallery Collection presentation during New York Fashion Week. The fall/winter 2018 collection is Wu’s last for the brand.
The decision comes on the heels of other changes at Hugo Boss, including putting more emphasis on menswear, as Business of Fashion reports. Wu says he stayed on to help transition the brand. “It’s going on to the next generation and iteration of Hugo Boss,” Wu said. “We just shot the fall 2018 campaign in January in New York. I’m happy to have helped the brand get more notoriety in terms of women’s wear.”
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The brand is appreciative of all that Wu has brought to the company.
“I feel certain that he will approach all his future projects with the same compelling passion and zest that he brought to Hugo Boss — and for which we are highly indebted to him at that time,” brand officer Ingo Wilts said.
Wu will continue to design for his own brand, and he plans to apply what he’s learned to future projects. Although he says he loves being busy, after a decade in the business he is ready to devote all of his attention to expanding the reach of his eponymous label.
“I’ve worn many different hats in the past 10 years and throughout my whole career,” Wu said. “I am never really the complaining kind. I love doing a lot of things. One of my biggest idols is Karl Lagerfeld. I think to be able to do a lot is fortunate. I’m really happy to have done a lot. But I’m also happy now that I can concentrate 100 percent on my brand.”