With Busch Beer as a sponsor, Kevin Harvick is surely a fan of “Happy Hour,” and now race fans can share in them, too.
SiriusXM announced Tuesday that Harvick, the 2014 Monster Energy NASCAR Cup Series champion, will host a new show, “Happy Hours,” on SiriusXM NASCAR Radio beginning on March 28.
The show will air every Tuesday from 7 to 9 p.m. ET, featuring Harvick’s distinctive perspective on his sport and life outside the track. Harvick and co-host Matt Yocum will take calls from listeners.
In June, the show will begin airing every other week.
“I’m excited to partner up with SiriusXM NASCAR Radio and give the fans an inside look at what it’s like to be a NASCAR driver in today’s age,” Harvick said in a statement. “It will be fun to give the listeners my opinion on things that are happening within our sport.”
Harvick has 35 career Cup victories, including victories in the Daytona 500, Brickyard 400 and Southern 500 at Darlington (S.C.) Raceway. He is also a two-time champion in what is now the Xfinity Series.
“Kevin is one of the most exciting drivers on the track, and an extremely fun-loving person off the track,” said Steve Cohen, SiriusXM’s SVP of Sports Programming. “That combination of competitiveness and personality is perfect for SiriusXM.
“Kevin and Matt will create a show that is enlightening, entertaining and unlike anything else on the airwaves.”