Fashion houses often go for the big names in modeling and Hollywood to front their campaigns. For Pre-Fall 2017, however, Gucci will be introducing a whole cast of newcomers. The brand has posted several audition videos showing potential models introducing themselves and dancing on-camera.
All the models so far are black–a notable choice considering the fashion industry’s continuous lack of diversity especially among luxury brands (despite recent efforts to change). According to The Cut, the ads were cast by Midland Agency, which has worked with brands like Eckhaus Latta and Hood by Air to cast “real people” models.
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Among the questions the models get asked is “What does it mean to have soul?” One model, Camille Munn, answered that soul is “part of black culture. I think of afros, kind of old school flair, that kind of style. Soul Train.”
No official details on the campaign have come out yet, but you can check out some more of the teaser videos, ahead.