At Matty Bovan, a Coach Buzz Cut and the Largest Fanny Pack We've Ever Seen


Matty Bovan - Runway - LFW September 2018

Getty ImagesStuart Wilson/BFC

Matty Bovan is a smart one.

Mere blinks after launching his first capsule collection with Coach, the beloved (and sometimes bonkers) young London designer sent a Coach logo down his catwalk with tons of buzz—literally. Hair artist Syd Hayes and the wizards at Josh Wood Colour branded the scalp of model Finn Buchanan with Coach’s giant, familiar C’s, from the crown of his head to the nape of his neck.

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Coach Buzz Cut

@SydHayesHair

He wasn’t the only one sporting mad love for Selena’s label of choice: Winnie Harlow closed the show with a teeny belt bag cinching her graphic jersey dress, and Lily Nova’s itty bitty Coach purse cinched a skirt of Marie Antoinette proportions, embroidered with massive neon flowers made of yarn.

Matty Bovan - Runway - LFW September 2018

Getty ImagesStuart Wilson/BFC

Then there was Dree Hemingway, her buzz-cut freshly tinted hot pink, hauling the biggest fanny pack we’ve ever seen down the London runway. (The actress and model could probably fit herself inside the bag; at the very least, it could comfortably tote her cat Sparkles, plus his bed and all his toys.)

Matty Bovan - Runway - LFW September 2018

Getty ImagesStuart Wilson/BFC

Bovan’s not making clothes for your life, he’s making them for your neon acid visions (and his). But this time around, the 28-year-old mixed his couture-worthy parade floats with t-shirt dresses, silkscreened sweaters, and even some origami-folded denim. Thanks to those Burning Ma’am vibes, it’s likely Bovan’s clothes will creep into some gallerinas’ closets by Spring, along with a few pop star videos, too. Then there’s the contingent of high school and college kids who will see this show on the internet (Hi, guys!), have a glitter bomb go off in their brain, and start making runway remixes of their own.

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As for the rest of us, well, everyone needs a giant bag in their lives. Right?

Matty Bovan - Runway - LFW September 2018

Getty ImagesStuart Wilson/BFC