“It was almost like curating a museum,” says Forty Five Ten president and co-founder Brian Bolke on building his new Big D retail mecca—and he’s not kidding. At the Elm Street entrance to the four-story, 37,000 square foot space in downtown Dallas filled with a rotating collection of blue-chip artwork including Tracey Emin, Catherine Opie, and Juergen Teller you’ll see a mesmerizing 25-foot tall stainless steel kinetic sculpture, “Luceam,” by Anthony Howe, the designer of the Rio 2016 Summer Olympic cauldron. Meanwhile the terrace at the Mirador restaurant on the top floor features a bird’s eye view to sculptor Tony Tasset’s “Eye,” a veiny, 30-foot scale model of his own eyeball.
Advertisement – Continue Reading Below
The store’s jewelry department features bijoux from Spinelli Kilcollin, Marc Alary, and Auréie Bidermann and works from Catherine Opie’s 700 Nimes Road. The renowned photographer took on a challenging documentary project: an “indirect portrait” of Elizabeth Taylor through her home and possessions. Photographs from the collection of 50 works are hung throughout the store.
While Style Across America faces and designers and other fashion folk such as Derek Lam, Adam Lippes, Nicholas Kirkwood, Miroslava Duma, and Leandra Medine who flew in for the store’s December opening were busy ogling the decor, they also found tons of great stuff to shop. Bolke reinterpreted Forty Five Ten’s name—the street address of its original McKinney Avenue location—to be about sensory experience: four seasons, five senses, “ten best” edits. It’s is the one place where you’ll find Rodarte draperies hanging alongside Rodarte dresses and Proenza Schouler pants with Proenza Schouler ottomans. All the textiles and furniture was custom made by the design firm Knoll.
The women’s department, located on the store’s second floor.The entire floor is furnished with Knoll furniture, primarily with the Warren Platner 1966 collection in a custom rose gold finish.
“Women in Dallas have an appetite and appreciation and fearlessness about fashion that has allowed me to create a very unique philosophy about what to buy for the store,” Bolke says. “We can go for the more once-in-a-lifetime items and colors and things with embellishments and extreme accessories.” But you’ll also find lots of denim in these galleries. Forty Five Ten is “about expression and emotion,” says vice president, creative director, and fashion director Taylor Tomasi Hill. “Wearing pieces that help express how you feel and make you feel like the best version of yourself—whether that’s jeans or a party dress, flats or sky-high heels.”
The ground floor of Forty Five Ten. An artful Rem Koolhaas fixture showcases the store’s offerings. The Swarovski x Axelrod piece contains 700,000 crystals representing TV pixels.