Famed French department store Le Bon Marché is bringing its shopping experience online with 24 Sèvres, a luxe e-commerce destination with clickable wares from fashion houses like Louis Vuitton and Christian Dior (the name derives from the retailer’s street address of 160 years, 24 rue de Sèvres). Beyond the obvious temptation of browsing the season’s most coveted pieces, the site’s made its cool-French-girl DNA accessible to all via a video chat service with Parisian style insiders. Check in for help on European size conversions, but also sartorial tips (“What would a French street-style star pair with this dress?”).
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Beyond being a digital space to splurge, think of the site as a chance to discover new brands that haven’t yet made a splash stateside. Big names and French classics (like Repetto, Nina Ricci, and Vanessa Bruno) are represented, but so are other exciting labels like Atlantique Ascoli and Officine Générale.
And since no splashy launch would be complete without exclusive offerings too, 24 Sèvres is offering up a group that doesn’t disappoint. A capsule selection includes special numbers from brands you’ve definitely heard of and those you haven’t.
Go for the shopping, but stay for the easy dip into French style, ripe for the taking from both the pieces on offer and the way they’re styled on-model.