5 Brands Ushering In a New Era of Effortless, Unabashed Femininity


Ultra-femme details and tailoring, courtesy of five breakout brands.


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Priscavera

Designer: Prisca Vera Franchetti
Hails from: Rome

The backstory: Upon graduating from Barcelona’s Instituto Europeo di Design, Franchetti moved to New York, where she landed a gig as creative director on a series of short films by Isabella Rossellini. She later worked at Zac Posen. The look: Relaxed yet elegant separates in ultrabright (think chartreuse and tangerine) colorways; ’90s party girl–inspired slipdresses reminiscent of Kate Moss during the Johnny Depp years.


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Rojas

Designer: Alejandra Alonso Rojas
Hails from: Madrid

The backstory: Alonso Rojas first picked up knitting at the age of four. Last year, she tied with Claudia Li for Fashion Group International’s Rising Star Award for womenswear. The look: Cashmere knits for day, silk teadresses, and flamenco fringe and ornate embroidery that nod to her Spanish heritage. Find it at: Moda Operandi and alejandraalonsorojas.com.


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Brock Collection

Designers: Laura Vassar and Kristopher Brock
Hail from: Newport Beach, California; and Corpus Christi, Texas

The backstory: Partners not only in design but in life, Vassar and Brock met at Parsons and tied the knot in 2014. They now live in Newport Beach. The look:Expertly tailored romantic dresses and separates, from a covetable chintz corsetdress (as seen on Margot Robbie) to high-waisted jeans (on Miranda Kerr). Find it at: Barneys New York and brock-collection.com.


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Markarian

Designer: Alexandra O’Neill
Hails from: Denver

The backstory: O’Neill eschewed design school, having learned all the sewing skills she needed from her grandmother when she was a child. A lover of NASA, she named her label after the term for a particularly bright class of galaxies. The look: Glamorous yet relaxed evening dresses with forgiving silhouettes. Think billowy, hand-beaded (and Emily Ratajkowski–approved) gowns featuring bows and cutouts.


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Caroline Constas

Designer: Caroline Constas
Hails from: Montreal

The backstory: Constas majored in psychology at Northeastern before abandoning the premed track for fashion design at Parsons. The look: Easy-to-wear, off-the-shoulder poplin blouses; tiered mididresses; and a new line of swimwear inspired by her childhood summers in Greece. Find it at: Bergdorf Goodman and carolineconstas.com.


This article originally appeared in the March 2018 issue of ELLE.

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